I have come across this too much lately. Clients and agencies both reverting to using a pre-made website template to represent their brand. This typically occurs when budget is a problem especially for a startup company. One major problem with this is that if budget is a concern then start off right in the first place. Too many times have clients come to us with a template site that simply doesn’t work. Here are the reasons I have found:
Our recommendation is to not even use a template option as a quick fix at first. When you launch your brand it needs to represent your company and be designed with your content and good user experience in mind. Also as technology changes you want your site to be written the right way so that things don’t break. Using a great developer with current experience should be your goal. I have found many great web developers and web designers in Cincinnati who have a lot of relevant experience that can help our clients.
Doing a quick fix template causes you more problems than it’s worth by giving you something that hundreds of other people could be potentially using too. Templates are also not very flexible and you end up spending more time trying to change one then if you had started with a fresh design in the first place. Just like hiring your brother in law to fix your roof, using a template will just cause you headache and you’ll end up redoing it anyway.