This week I have been working remotely from Vegas for the first time and find several things very interesting. Vegas is a very in-your-face type of town with marketing everywhere. Cincinnati is a big marketing town but it all happens behind closed doors for the most part. In Vegas you can’t walk down the street, look up or down on the strip without being exposed to someones message. Guerrilla marketers are all over snapping gentleman’s club cards in front of you while street performers dance, sing and hustle to make a buck.
What can we learn from all of this and how I can bring what I’ve seen to my Cincinnati web design clients? Vegas is motivated to sell, reinvent, change with the times and continually put their products out there. Sometimes as marketers we can forget these things when times are good and competition is scarce. Competition in this town is never scarce and it shows in how aggressive everyone fights over a dollar. We should stay hungry and even if the competition isn’t breathing down our backs we should perform like they are.
I have also been exposed to several marketing messages on different channels. Billboard cars drive by, cards are handed out, banner ads show up on the web and word-of-mouth are just a few. Vegas is a perfect example of how to hit people at several touch point and hammer your message and brand into the minds of potential customers at a point where they are willing to listen. How can you do the same? Where are your customers when they need to hear your message? Is the message you are putting out there the right one for each channel? Ask yourself questions like these and stay ahead of your competition, never fall behind.