Michelle Hummel of WebMediaExpert.com is partnered with Reversed Out and we exchange services. She provides us with all of our social media support and we reciprocate the favor by offering all of our expert web design and web development services. We have noticed a major trend lately and that is custom Facebook pages, Twitter backgrounds and graphics on other social media services like YouTube, Ning, and blogs. I mostly want to write about the boom in Facebook business pages over the last couple of months.

This seems to be a trend that is spiking for us and Michelle. The power of Facebook as a social network and its ability to multiply your message through your friends, their friends, etc. has led to excitement in the business community. Since it is fairly cheap to build a few custom tabs on your Facebook page it seems small business marketing spending has shifted from websites to Facebook pages. Facebook pages are only a couple hundred dollars to create and are quick to deploy. Not much code needs to be written for a custom Facebook page and design is much simpler because site architecture, content management system install and hosting are not things you have to consider much.

This is even more important if your business does not already have a web presence or if your site is in need of a major redesign. While your site is being designed and developed a great looking Facebook page is a good idea. This will incorporate your new site design elements and prepare users for the new site. It can also be a way to increase traffic and offer a more professional, progressive appearance to your brand.

Of course as a web company we would never write off web designs and the importance a great looking, properly functioning website plays into your company’s marketing mix but this Facebook thing is definitely here to stay.If you are interested in learning more you can always contact Michelle Hummel at WebMediaExpert.com for a free analysis of your current social media strategy. She will be happy to suggest winning ways for you to get noticed across the web.